Bupa - Let's Get Growing
Award-Winning TV Campaign
Large scale ad with multiple locations and characters.
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We sourced and scouted six different locations.
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We managed auditions and cast numerous actors and supporting actors.
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Over the course of 3 shoot days we had a 10-person crew (including Production Designer, Hair & Makeup, Costume) to make the whole show run nice 'n' smooth.
We partnered with agency Rationale to produce a new campaign for their client BUPA SME. The primary output was a high-end 30 second TV Ad, which we filmed over 3 days. Alongside this, a full suite of photography was shot by our photographer Harrison Reid.
We storyboarded and shotlisted the ad alongside Rationale to maximize the clarity and efficiency of the storytelling.
On YouTube alone, the ads have a combined total of 7.7 Million Views.
Rationale managed the PR & marketing of the campaign superbly. They were awarded (deep breath):
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Bronze Winner for Integrated Marketing at the Marketing Society Star Awards 2025
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Platinum for Advertising Campaigns at the Marcom Awards 2024
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Best Integrated Campaign at the Prolific North Marketing Awards 2024
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Best Professional and Financial Services Campaign at the Prolific North Marketing Awards 2024
51% YoY increase in visitors to Bupa SME landing page, and 20% YoY increase in leads.
(https://wearerationale.com/our-work/bupa-lets-get-growing/)
Mission Accomplished! Would be a terribly cheesy thing to say at the end of that campaign.
