Bupa - Let's Get Growing
Award-Winning TV Campaign
Large scale ad with multiple locations and characters.
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We sourced and scouted six different locations.
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We managed auditions and cast numerous actors and supporting actors.
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Over the course of 3 shoot days we had a 10-person crew (including Production Designer, Hair & Makeup, Costume) to make the whole show run nice 'n' smooth.
On YouTube alone, the ads have a combined total of 7.7 Million Views.
The PR & marketing of the campaign was carried out superbly by our agency partners Rationale who were awarded (deep breath):
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Bronze Winner for Integrated Marketing at the Marketing Society Star Awards 2025
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Platinum for Advertising Campaigns at the Marcom Awards 2024
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Best Integrated Campaign at the Prolific North Marketing Awards 2024
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Best Professional and Financial Services Campaign at the Prolific North Marketing Awards 2024
51% YoY increase in visitors to Bupa SME landing page, and 20% YoY increase in leads.
(https://wearerationale.com/our-work/bupa-lets-get-growing/)
"Quote from Bupa or Rationale about us"
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