Cairngorm Coffee - For Those Who Care
Partnered with independent coffee company Cairngorm Coffee and marketing agency Story Shop to create a heartfelt Christmas campaign film - a character-driven story about a gran discovering specialty coffee culture in an attempt to reconnect with her family.
Viral Heartwarming Christmas Ad
Tasked with creating something emotionally impactful and cinematic. Essentially, to make a John Lewis advert with a fraction of the budget... we needed a Christmas miracle...
Cairngorm and Story Shop gave us huge creative freedom throughout the process, allowing the film to find its own tongue-in-cheek, funny, human tone.
"The Christmas advert that's 'better than John Lewis' as Scots company melts hearts"
Daily Record
"Edinburgh coffee ad leaves viewers shedding tears"
Scottish Daily Express
Campaign achieved:
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250k+ online views
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14+ pieces of press coverage
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Widespread organic sharing across social media
"Coffee roasters’ Xmas spot becomes surprise viral hit"
Marketing Beat
"So cute!"
Alan Cumming
The film even gained some famous fans.
No biggie.
Most importantly, the campaign helped reinforce Cairngorm’s identity as an independent brand with genuine warmth, personality, and community at its core.
A reminder that a good story, and lovely collaborators, matter far more than a massive budget. Christmas miracle indeed.
"Quote from Cairngorm about us"
Robi Lambie
