Cairngorm Coffee - For Those Who Care
Partnered with independent coffee company Cairngorm Coffee and marketing agency Story Shop to create a heartfelt Christmas campaign film - a character-driven story about a gran discovering specialty coffee culture in an attempt to reconnect with her family.
Viral Heartwarming Christmas Ad
Tasked with creating something emotionally impactful and cinematic. Essentially, to make a John Lewis advert with a fraction of the budget... we needed a Christmas miracle...
Cairngorm and Story Shop gave us huge creative freedom throughout the process, allowing the film to find its own tongue-in-cheek, funny, human tone.
"The Christmas advert that's 'better than John Lewis' as Scots company melts hearts"
Daily Record
"Edinburgh coffee ad leaves viewers shedding tears"
Scottish Daily Express
Campaign achieved:
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250k+ online views
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14+ pieces of press coverage
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Widespread organic sharing across social media
"Coffee roasters’ Xmas spot becomes surprise viral hit"
Marketing Beat
"So cute!"
Alan Cumming
The film even gained some famous fans.
No biggie.
Most importantly, the campaign helped reinforce Cairngorm’s identity as an independent brand with genuine warmth, personality, and community at its core.
A reminder that a good story, and lovely collaborators, matter far more than a massive budget. Christmas miracle indeed.
"We had a real desire to develop a Christmas ad because, quite honestly, it felt like such a whacky thing for a small business to attempt against the John Lewis backdrop that has become synonymous with Christmas advertising. For it to achieve the absurdity we were aiming for, it needed to feel unexpectedly polished and emotionally sincere. The benchmark I set for success was that people would simultaneously feel genuinely moved by the tenderness of it, while also wondering, 'How on earth did Cairngorm pull this off?'
From our side, I can confidently say that was achieved and more. Not only was the final campaign comfortably our crowning marketing achievement to date, but the entire creative process was genuinely inspiring from start to finish. From the initial development conversations through to execution, Lost Clock (alongside Story Shop) understood exactly what we were trying to achieve and delivered it with an incredible level of accuracy, creativity and care. It was an ambitious idea that could easily have fallen flat in the wrong hands, but working with your team made the whole process feel exciting, collaborative and remarkably easy."
Robi Lambie, Cairngorm Coffee
