Helped make big waves when the boys rowed the Atlantic (including our debut feature documentary) but they had a bigger fish to fry...
A PACIFIC OCEAN shaped-fish.
Early in the prep, kicked things off with an instagram reel introducing the challenge. Yuuup, went viral. Good start to the campaign.
Collab'd with the Macleans' PR team - and friends of Lost Clock - Story Shop, who led the marketing charge.
The Maclean Brothers
11.6M
VIRAL
REEL
Record-Breaking Ocean Row
Produced a boat-load of content of the boys, across lots of different platforms, covering all sorts of training and preparation, and seeing them off at the start-line in Peru.
Loaded the boys up with the equipment (and filmmaking lessons) required to film themselves at sea. (We believe it's now the best-documented ocean-crossing of all time.)
1x Sony A7siii
1x DJI Mini 3
Drone
3x iPhones
1x insta360
(mounted)
1x DJI Action Cam
2x DJI Lav Mics
As they rowed, we put out fortnightly YouTube episodes which have so far amassed 167k views.
The film work was a significant part of the overall campaign, which which was a Gold Winner for Integrated Communications Campaign Of The Year at The PR moment Awards North 2026.
Team effort from everyone involved culminated in their lofty charity fundraising target being achieved.
Aw, shucks, guys!
"Our close friends, Graham, Calum and Andrew brought something slightly different but just as valuable. They had a rare feel for tone. The longer-form videos that they carefully created were beautiful and considered, without the edges being sanded off. They made things that felt recognisable to us and, I think, to the people who know us best. That mattered. We were asking people to come with us for months and observe our monotonous, strange and often uncomfortable existence. For that to work, the storytelling had to be honest and authentic. We trusted them for that, as we trusted the rest of the team."
The Macleans